Operation Blue Shield

Operation Blue

There are many different ribbon campaigns across the world. One of the most notable ribbon campaign dates back to 1979 during the Iran Hostage Crisis. A  yellow ribbon was placed around an oak tree in the front yard of Penne Laingen when her husband, Bruce was held hostage. The yellow ribbon became a symbol in which military families expressed their determination to be reunited with their loved one. Yellow ribbons lined roadways, were placed in front yards, and were worn by many.

Two other ribbons came to life in 1991. The first was the red ribbon, which was created as a symbol to show support and compassion for those with AIDS and their caregivers. The second and most notable ribbon to date is the pink ribbon. The Susan G. Komen Breast Cancer Foundation handed out pink ribbons to every participant in the New York City Race for the Cure. The pink ribbon can be found on nightshirts, teddy bears, credit cards, and many other items.


The Dallas Police Department, Area Civic and Business Leaders and Economics Partners Investing in Communities (EPIC) have announced “Operation Blue Shield”. Operation Blue Shield is a new community-centric campaign designed to promote better understanding and improve relationships between citizens, communities, and law enforcement agencies.

Operation Blue Shield’s founder Toni Brinker Pickens said in a press conference on February 5, 2015, “Collaboration only happens when the power of one becomes the power of many.”

Chief of Police David O. Brown and Mayor Mike Rawlings are both proud to support Operation Blue Shield. They are calling on all communities to step up and be “all in” and show citywide support not only on President’s Day, but also every day.

One of the symbols of “Operation Blue Shield” is a blue/yellow lapel ribbon that is received when making a donation to the campaign. Donations made to “Operation Blue Shield” will be used to promote, support, and fund community-centric needs of law enforcement.

The department along with the city would like to see the Operation Blue Shield ribbons become the notable ribbon of 2015. Show your support for law enforcement and make your donation today. For more information on Operation Blue Shield, visit http://www.operationblueshield.com/